Graúna is Typeóca’s first ‘serious typeface’. The idea was to produce a revival of Block Heavy, removing the ‘rough’ texture from its outline. Though other revivals existed, most of them approached the Block family as a whole, leaving aside the idiosyncrasies that make the Heavy weight so unique. In the early stages of its development, however, we realized that a lot of its quirkiness is only possible precisely because of the ‘rough’ texture we were trying to remove. That way, we started going further and further away from the original model, and thinking about the typeface in its own terms, resulting in an impactful yet friendly sans serif, ideal for logos and short titles.