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Ultramarina

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Description

Ultramarina is a typography with finishes, medium contrast, and condensed structure. It is halfway between the decorative wood types of the 19th century and the grotesque American ones of the early 20th century.

What began as an academic project for the Typography Design Course at IED Madrid has become one of the most widely used typographies by its creator, Juanjo López. It has been used in identities - such as the Sant Climent and Una Rubia beer brands - on posters, book covers, clothing labels, and even painted on glass as a signage for bars and restaurants. The original idea was to create something "ugly to look at", something reminiscent of the irregularly contoured letters of the 19th century, something fun. The design evolved and ended up acquiring a refined finish of graceful elegance.

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